Will This New SmartPhone Challenge iPhone?

Stepping up the competition against Apple (NASDAQ:AAPL), Samsung has unveiled the first smartphon, running on the latest version of Google’s (NASDAQ:GOOG) latest Android operating system named Ice Cream Sandwich. The system combines software used in tablets and smartphones.

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Galaxy Nexus was introduced by Samsung and Google (NASDAQ:GOOG) at an event in Hong Kong, after delaying the launch last week as a tribute to the late Apple (NASDAQ:AAPL) co-founder Steve Jobs. This is the first major rollout from Google (NASDAQ:GOOG) since it announced plans to acquire Motorola Mobility Holdings (NYSE:MMI) for $12.5 billion. Google’s (NASDAQ:GOOG) Android mobile software — already the world’s most-used smartphone platform — powers 190 million devices. This is up from 135 million in mid-July.

Samsung‘s event came less than a day after Apple (NASDAQ:AAPL) reported quarterly results that missed expectations for the first time in years, blaming rumors of the new iPhone for hurting demand in the September quarter,” according to Reuters.

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