Yahoo! News users in the U.S. can expect a more personalized, intuitive and modern browsing experience with the release of an improved design in the coming days.
The multinational Internet corporation, Yahoo! Inc. (NASDAQ:YHOO), announced on a Tumblr post that Yahoo! News had been redesigned in order to improve usability and consistency across its web services.
Yahoo’s Vice President of Product, Mike Kerns, said the first thing users would notice was its customized presentation, which was specifically developed to reflect a user’s individual interests and preferences.
“We made the news stream customizable so you can tell us what content you’d like to see more of. Yahoo! News will get smarter over time – the more you use it when signed in with your Yahoo! ID, the more it learns about your preferences, creating a personal news hub just for you. And the new News is super fast, articles now load faster than before,” Kerns said.
In addition to a modified layout, Kerns said Yahoo! News would also be more intuitive, placing news front and center in the content stream allowing easy navigation to specific news categories such as politics, technology, and science.
“You’ll also notice an improved design when you visit Yahoo! News on your iOS devices, and soon on your Android devices. We wanted to be sure you’re getting not only a familiar experience but the best experience whether you’re sitting at your desk or on-the-go,” Kerns said.
The redesign of the news platform comes shortly after Yahoo! Inc. Chief Executive Officer Marissa Mayer announced in May that Twitter posts would be introduced to appear alongside Yahoo’s news feeds.
“Tweets have become an important information source for many of our users, so we are thrilled to announce our partnership with Twitter to bring Tweets directly into the Yahoo! newsfeed,” Mayer posted on a blog. “We’re committed to delivering our users the very best of the Web, and our continued partnership with Twitter is an exciting leap forward in our endeavors,” Mayer added.