Apple’s Adding These Goodies to Its Maps
Apple’s (NASDAQ:AAPL) upcoming iPhone map application will include a check-in feature integrated with Yelp (NYSE:YELP). The in-house application, which will replace Google (NASDAQ:GOOG) as the default mapping service in iOS 6, will let users interact with Yelp without needing to open a new app, according to Bloomberg.
Don’t Miss: MONSTER: Here’s Why Apple is the NEW Wal-Mart.
The integration will Yelp challenge Foursquare and Facebook (NASDAQ:FB) in the check-in service arena. Business review website Yelp introduced its check-in service for mobile phones in 2010. It has been trying to focus efforts on attracting local advertising, which made up 70 percent of its revenue in 2011. According to the Pew Research Center, check-ins are used by 18 percent of adult smartphone owners. Mobile check-ins use GPS to let users share what businesses or events they’re at and are particularly useful for local advertising.
Apple’s iPhones have featured Google Maps since the device was first launched in 2007, and its decision to use its own software has put the two in direct competition.