Apple’s In-Store iPad Trade-In Program Lands in Europe


Apple’s (NASDAQ:AAPL) in-store iPad trade-in program rolled out in several European countries on Monday, reports 9to5Mac. Last month, Apple marked Earth Day by expanding its iPhone Reuse and Recycling Program in the U.S. and Canada to include iPads. Under the expanded program, customers can receive Apple Store credit toward the purchase of a new device when they trade in an old iPhone or iPad. While the old program only allowed customers to use their in-store credit for the purchase of a new iPhone, the new program lets customers trade in their old iPhones or iPads across product lines. In other words, an old iPad can help you pay for a new iPhone, or vice versa.

Now it appears that Apple’s Reuse and Recycling Program has been similarly expanded in several European countries, including France, Germany, Spain, and the UK. Like Apple’s trade-in programs in the U.S. and Canada, the European programs have certain restrictions on which iPads can be traded in for credit. Only the iPad 2, iPad 3, iPad 4, and iPad mini are eligible for trade-in credit.

The Reuse and Recycling Program won’t provide credit for the current flagship iPad Air or the iPad mini with Retina display. The first-generation iPad is also ineligible for credit, although the Apple Store will still happily recycle the device for customers. Similarly, the first-generation iPhone, iPhone 3G, and iPhone 3GS are also ineligible for store credit, but can be dropped off for recycling. Like the iPad product line, Apple will not offer credit for the current iPhone 5C or iPhone 5S.

Apple’s iPads are also subject to stricter standards when it comes to evaluating the devices for trade-in, reports 9to5Mac. Unlike iPhones, no iPads with cracked screens are eligible for in-store credit. Not surprisingly, jail broken devices, or devices that have been repaired with non-Apple parts are also ineligible for credit.

Apple first kicked off its Apple Store Reuse and Recycling Program in the U.S. last August before making it available in the UK about two months later. Since then, the program has slowly been expanding to other countries. More recently, Apple boosted the trade-in values for the iPhone 4 and the iPhone 4S in order to encourage more customers to upgrade to the latest iPhone models. While Apple’s Reuse and Recycling Program helps keep consumer electronics waste out of landfills, it also provides an incentive for customers to upgrade their devices and the program could play an important role in boosting sales when Apple releases its so-called iPhone 6 models this fall.

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