Can Apple Get Away With This iPhone 5 Excuse?

Apple (NASDAQ:AAPL) has begun to publicly explain away the purple halo often produced in photographs taken with the iPhone 5 camera, saying it was the result of users framing pictures in a certain way. In a support document posted on the company’s website, Apple is recommending users change the angle of the phone while taking pictures in order to avoid the flare and insisting the issue was common to modern cameras.

“Most small cameras, including those in every generation of iPhone, may exhibit some form of flare at the edge of the frame when capturing an image with out-of-scene light sources,” the document reads. “This can happen when a light source is positioned at an angle (usually just outside the field of view) so that it causes a reflection off the surfaces inside the camera module and onto the camera sensor. Moving the camera slightly to change the position at which the bright light is entering the lens, or shielding the lens with your hand, should minimize or eliminate the effect.”

Apple has been a huge winning stock pick for Wall St. Cheat Sheet Newsletter subscribers. Don’t waste another minute — click here and get more of our CHEAT SHEET stock picks now.

Users of the iPhone 5 took to forums and social media in the past few weeks to discuss the purple coloring appearing on the edges of some photos as well as video frames. Earlier this month, an AppleCare support representative was reported to have responded personally to an iPhone 5 user regarding the issue, saying in an e-mail that the flare was “considered normal behavior”.

According to tests run by PC Magazine, Apple may have been right in saying the issue was not limited to the iPhone 5. A “Purple Flare Shootout” conducted by the magazine found that several modern smartphones cameras had similar issues, and while the iPhone 4S and the Samsung Galaxy S III were best at getting rid of the violet tinge, the iPhone 5 was the “worst offender of the bunch.”

Apple has reportedly made several changes to the iPhone 5 camera sensor in an attempt to improve low-light performance and take pictures faster.

Don’t Miss: Will Apple’s Greed Be Its Downfall?