Can Microsoft Get IE Back On Track?
Microsoft (NASDAQ:MSFT) is a popular and well-known brand, and Windows is a versatile and widely-used operating system, but that old Internet Explorer that comes on Windows computers hasn’t been such a hit in recent years. Now, Microsoft is working as hard as ever to turn that around.
Since Mozilla’s Firefox browser came out — followed by Google’s (NASDAQ:GOOG) Chrome browser sometime after — Internet Explorer has often been seen as the slow, incapable ancestor to the newer generation of browsers, taking small steps while others take grand strides. People frequently talked about security issues with the browser as well.
On top of the browser’s poor technical reputation, it’s gotten a bad rap in legal institutions as well. A few years ago, Microsoft was slammed with $2.23 billion in fines from European Union antitrust probes, and afterward, it agreed to offer various Internet browsers to its user, not just Internet Explorer, which was always prepackaged with the operating system and often hated by tech-savvy computer users. Unfortunately, some 10 percent of Microsoft’s computers were found to not comply with the agreement last month, and could see the company fined as much as 10 percent of its yearly sales…
So, clearly Internet Explorer has proven to be somewhat of a blemish on Microsoft’s reputation, in more ways than one. But the tech giant has been trying to clean up the mess. Recently, Microsoft has worked to re-brand Internet Explorer, often having it referred to as “IE,” and has also launched an ad campaign in an attempt to boost usage among younger Internet users — those who grew up in the 1990s.
Part of Microsoft’s attempts to reinvigorate IE is a service it’s offering developers to help boost innovation and compatibility. The new tools and services will make it cheap and easy for developers to test from whatever computer setup they may be using, making it more likely their applications, add-ons, or websites will function properly on IE.
While IE still has a lot of ground to make up, this latest move shows that Microsoft is still sticking with IE for the long haul, and it may help shift people’s views of IE.
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