In its approach to the 2014 Chevy Silverado, GM (NYSE:GM) tried to muscle and glide further into the pickup truck market. Striking a balance between workhorse power and improved performance off the job, the Silverado has a slightly different look to go along its improvements. The company is hoping to attract customers who like to drive after work as well as those who want a serious helping hand on the job.
Do smoothness and quietness have a place in a truck as imposing as the Silverado? GM is betting its customers will appreciate the approach to the 2014 model and have made the ride dramatically different, making long trips comfortable for crews and families alike. The Silverado seats up to six people in its extended cab and displays (slightly) improved fuel economy when compared to Chevy’s previous version.
Of course, the Silverado would not sell without its powerful work specs in place. To that end, the base engine is a 4.3-liter model V6 with 285 horsepower and 297 lbs-ft of torque. There is an option of a 6.2-liter V8 engine as well. Reviews have remarked the Silverado is graceful in its ability to tow loads, despite Chevy’s diminished focus on that aspect. Research indicated that customers more often carry loads and have less of a need for towing power.
While the styling did improve on the new Silverado, critics are showing a preference to competitors like the Toyota (NYSE:TM) Tundra as well as the Ford (NYSE:F) F-150. Nonetheless, reviews all remark the Silverado’s performance off the job is spectacular, even if the competitors do better in some workplace tests.
GM is right to focus on its large truck line. Detroit News reports the division accounted for 22 percent of its sales in 2012. Also part of the report were notes on how GM presented its 2014 Silverado to the press. Eschewing the overblown, glossy brochures that would typically come with a debut model, the press received digital specs. Combined with the sighting of GM execs riding economy class following the Silverado unveiling, it appears cost-cutting measures are part of the reason the Detroit automaker is riding a new wave of success.
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