According to a company report released this morning in its “Visual Networking Forecast“, an item the firm publishes to “estimate global Internet Protocol traffic growth and trends,” Cisco (NASDAQ:CSCO) expects the amount of traffic on the Internet to quadruple over the next five years.
Today estimates place monthly web traffic at around 20.2 exabytes per month. Cisco expects this number to reach 80.2 exabytes per month by 2015. The IT product manufacturer and service provider expects that by 2015 there will be double the amount of network-connected devices (computers, smart phones, tablets, GPS, etc) than there are people on the planet (15 billion v. 7.5 billion).
Cisco (NASDAQ:CSCO) listed four primary factors that they believe will be responsible for this incredible growth in web usage. They are:
1. An Increasing Number of Devices: To quote the report, “The proliferation of tablets, mobile phones, connected appliances and other smart machines is driving up the demand for connectivity. By 2015, there will be nearly 15 billion network connections via devices — including machine-to-machine — and more than two connections for each person on earth.”
2. More Internet users: “By 2015, there will be nearly 3 billion Internet users — more than 40 percent of the world’s projected population.”
3. Faster broadband speed: “The average fixed broadband speed is expected to increase four-fold, from 7 megabits per second in 2010 to 28 Mbps in 2015. The average broadband speed has already doubled within the past year from 3.5 Mbps to 7 Mbps.”
4. More video: “By 2015, 1 million video minutes — the equivalent of 674 days — will traverse the Internet every second.”
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