Apple (NASDAQ:AAPL) is reportedly interested in Philips’s (NYSE:PSG) new camera flash technology for future iPhones, and according to rumor, may even have signed a deal for it. While the typical LED flash is white and often makes photographs appear over-exposed, Philips’ Smart LED Flash is said to be a combination of yellow and white light and is created through intelligent detection of ambient lighting.
According to the report in Apple Insider, Apple has “placed significant orders” for the technology and signed an exclusive agreement for components. Apple, of course, has a history of signing exclusivity agreements and never really utilizing it on a large scale.
Philips was previously said to have provided LED flash components for the iPhone. Apple is expected to launch the sixth generation of its smartphone at a media event in San Francisco on Wednesday.
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