Did Apple Drop the Ball on MacBook Pro Demand?
Within two days of introducing its feature-rich MacBook Pro with Retina display, Apple (NASDAQ:AAPL) has run out of its supply of the high-end notebook that starts at $2,200. The company’s online store was reporting waits of three to four weeks for both the 2.3 GHz and 2.6 GHz versions by Wednesday afternoon.
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The notebook was launched on Monday by Apple’s head of marketing, Philip Schiller, during his keynote address at the company’s annual Worldwide Developers Conference. “The best thing is, it’s going to start shipping today,” Schiller had said during his introduction.
The newly introduced notebook, only available in a 15-inch screen size, is much thinner and lighter than the standard MacBook Pro at 0.71 inches and 4.46 pounds. The standard 15-inch MacBook Pro measures 0.95 inches in height and weighs 5.6 pounds, while the MacBook Air is 0.68 inches in height. The new notebook has the powerful Nvidia (NASDAQ:NVDA) GeForce GT650M graphics processor and comes without an optical drive.
Brian White, an analyst with Topeka Capital Markets, called it a “work of art,” adding that it was “the highest-resolution notebook display” available.
However, before Monday, some analysts had been skeptical of Apple’s ability to introduce a Retina-equipped laptop because of supply and manufacturing problems that are likely to come up in the availability of such large high-resolution screens.