Dropbox Acquires Cloud Photo Service Loom

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For a while now, the popular cloud storage service Dropbox has been making moves to get users to store photos on the service. The company has just made a big push by acquiring the cloud photo service Loom for an undisclosed amount. Loom announced the purchase on their blog on Thursday. As often happens when big companies acquire startups, Dropbox is shutting down Loom’s services effective May 16. The Loom team will play a key role in Dropbox’s photo services going forward.

It’s no coincidence that this news comes just a week after Dropbox released a photo app for iOS and Android called Carousel. Carousel is meant to help users organize all of their photos and videos in an intuitive, user friendly way. Like Flickr and several other cloud photo services, you can set Carousel to automatically back up all pictures you take with your phone, and share whichever ones you want in a variety of ways.

Loom, a well respected photo service, currently has apps on iPhone, iPad, and Mac, as well as an browser-based portal. One thing that made the company stand out against their cloud photo competition was how easy the service was to use. That’s the same goal Dropbox seems to have with Carousel, which could help the two companies work well together.

As for Loom’s current users, they won’t be left out in the cold. Loom’s blog post details the switchover to Dropbox: “As of today, we are no longer enrolling new users. Existing Loom users can continue to use our service until May 16, 2014. And don’t worry, we want to do whatever it takes to make any transition as smooth as possible. You can export your data directly to Dropbox with no interruption in service. You will receive a follow-up email with more details and instructions. And if you switch to Carousel, you will receive the same amount of free space that you had on Loom on Dropbox, forever. If you were a paid user, you will receive the same quota on Carousel/Dropbox for free, for an entire year!”

Loom’s pricing (5GB for free, 50GB for $49.99, and 100GB for $99.99) was only a little cheaper than the general storage costs for Dropox. If Loom users decide not to make the switch to Dropbox, they can request a copy of their entire library of photos and videos, and Loom will provide it to them in a zip file.

Loom’s blog post goes on to say, “We know this is a big deal. This decision was made with great care. We have worked hard on our product and feel that our vision aligns perfectly with Dropbox’s vision for Carousel… After spending some serious time investigating if this was the right move for us, we realized that Dropbox has solved many problems around scaling infrastructure and at Dropbox the Loom team will be able to focus entirely on building great features with a fantastic user experience.”

This is just one of the business moves Dropbox has been making recently. It has also acquired the email client Mailbox and the document collaboration service Hackpad. Dropbox seems to be gathering an interesting suite of high quality web services and apps.

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