Facebook Couldn’t Beat Faceporn

Newly traded Facebook’s (NASDAQ:FB) attempts at a squeaky-clean image by appealing for a shutdown of the adult content website Faceporn have gone nowhere. The social network, which had claimed trademark infringement in its lawsuit against the Norwegian website, was told by a California court that it had no case.

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U.S. District Judge Jeffrey White ruled that the court had no jurisdiction because Facebook (NASDAQ:FB) had failed to show that Faceporn targeted residents of California. The court added that it was unsure if Faceporn was directly competing for Facebook’s users even though it had a social network element. The public company had demanded that the owner turn over the name faceporn.com and pay its attorney fees.

Facebook (NASDAQ:FB) has been fairly aggressive in its attempts to claim violations of organizations that use certain words that the social network has almost ridiculously trademarked. The website’s guidelines prohibit the commercial use of several words, with the statement reading: “You will not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Book and Wall), or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or with our prior written permission.”

However, its lawsuits against Teachbook and adult dating site Shagbook had also led to nothing. Last year, it reached a settlement with Lamebook that let the parody site stay up.

The company can still pursue the Faceporn case in Norway, which would likely apply the same “likelihood of confusion” test.

Shares of Facebook (NASDAQ:FB) closed Friday at $31.91 , or 3.39% lower. The social media company continues to struggle in the IPO spotlight with Facebook’s weekly of stock performance dropping 16.5%.

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