Is Facebook Taking Its First Stab at Netflix Market Share?

Facebook (NASDAQ:FB) now has a platform for video-on-demand after independent British film distributor Revolver Entertainment launched a service starting with users in the U.K. and Ireland on Friday.

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FindWatchShare lets users search for, watch, and share movies directly on the Facebook (NASDAQ:FB) platform. In addition to giving users access to Revolver’s own library, the feature will also allow for movie rentals from Apple’s (NASDAQ:AAPL) iTunes, the U.K.’s online entertainment retailer Play.com, and Amazon (NASDAQ:AMZN) Instant Video, but not Netflix (NASDAQ:NFLX).

“FindWatchShare was a natural progression in both our distribution and marketing strategy,” Revolver chief executive Justin Marciano told TheNextWeb. “We wanted to create an immersive and fun way for people to discover and access films in different ways; on their favorite devices — and when and where they want — and to reward them for it.”

Payments are made through Facebook Credits and users will receive discounts on titles if they share their actions on the social network.

Marciano said the company was hoping to bring in other distributors into the service and then roll out the service in other areas. “We believe the platform of So-VOD has huge potential moving into the future. We are currently considering offers from third parties to partner us moving forward, as we look to roll out the platform internationally, expand its content, and extend its reach.”

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