Google Still Reigns Supreme In Digital Advertising
Yahoo! Inc (NASDAQ:YHOO) might be making the headlines recently after CEO Marissa Mayer not only bought Tumblr for $1 billion, but also significantly enhanced the aesthetics of the site; however, Google Inc. (NASDAQ:GOOG) doesn’t seem to be worried. And rightly so, as the most popular Internet search engine still maintains a secure grip on one of its most lucrative business divisions: its digital-advertising market.
According to Bloomberg, Google is expected to grow to control about a third of the digital-advertising market this year, leading it to gain as much as 33 percent of worldwide revenue from online ads, EMarketer Inc. reports.
Google’s success has much to do with the company’s ability to keep up, if not, stay ahead of the times. Recognizing the evolution of the mobile market, the company has worked to expand its advertising efforts on tablets and smartphones. EMarketer explains, “This year, Google will increase revenues faster than the overall market thanks to continued monetization of YouTube and growing adoption of mobile advertising.”
Google is expected to generate $8.85 billion in revenue from mobile advertising alone in 2013.
As EMarketer suggests, Google also gets its boost from Youtube, its video-sharing service, and its main Web-search business on desktop computers where it sells marketers space.
And as it turns out, Yahoo isn’t even Google’s main competition in the advertising market, Bloomberg reports. Facebook (NASDAQ:FB) actually takes the #2 spot, sitting with 13 percent of the market — an impressive figure when considering that it only began offering its mobile-ad space last year. The decision to break into mobile-advertising will prove to be a lucrative one for the social network, as it is expected to bring in $2.04 billion in mobile advertising revenue this year.
Yahoo will come in third, decreasing its share to 3.1 percent from 3.4 percent, followed by Pandora Media Inc. (NYSE:P) with 2.5 percent and Twitter Inc. with an expected 2 percent.
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