Google vs. Amazon: Get Ready to RUMBLE!

Google (NASDAQ:GOOG) has jumped into the tablet space, and going by specifications both technical and fiscal, on its target is not just Apple’s (NASDAQ:AAPL) iPad, but also Amazon’s (NASDAQ:AMZN) Kindle Fire. But Amazon may have an answer ready: not only is the retailer updating its original tablet, it is also said to be finally close to releasing its long-rumored 10-inch, quad-core Kindle Fire.

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Google announced its Nexus 7 tablet at its Google I/O on Wednesday. While it has the same $199 price tag as the Amazon tablet, it features a 1280×800 pixel display, Nvidia’s (NASDAQ:NVDA) Tegra 3 quad-core processor, a 12-core Nvidia GPU, and 1GB of RAM. It also has a front-facing camera, and supports near-field communication technology.

“They [Google] all but called it a Kindle Fire killer,” Altimeter Group analyst Chris Silva told Reuters. “They’re clearly gunning for that No. 2 spot behind Apple’s iPad that is currently occupied by Kindle.”

Amazon, which is launching the updated tablet next month, will also release the bigger version of the Kindle in July, according to BGR. The 10-inch Kindle Fire model is also expected to be equipped with a quad-core chip, a microUSB port, a front-facing camera, and an HDMI-out port. Both new tablets will feature a metal casing in place of the original Kindle Fire’s plastic body, with the back including a chrome-look rib that adds contrast against the black matte finish. According to BGR, the overall shape of the new Amazon devices will be thinner than the first-generation iPad.

The iPad still holds a 60 percent share of the tablet market, according to IDC, and has more than 225,000 apps. Google’s Android has just a 36% share of the tablet market, though most of that comes from the Kindle Fire. The Amazon tablet runs on a forked version of Android and has its own app store.

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