Google Wallet Won’t Let Apple Take the Cake

Google (NASDAQ:GOOG) is taking the mobile payments battle to Apple (NASDAQ:AAPL), announcing plans to let businesses integrate their services into its Wallet app. Google Wallet development manager Robin Dua said at a developers’ conference on Tuesday that his aim was to have users leave their wallet at home.

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“One of the types of things we’re trying to do is make it easy for airlines, transit providers, and other types of issuers of credentials to make it super simple for them to get their credentials stored in the wallet,” Dua said. “That’s the goal. We want you to be able to leave your leather wallet at home and carry your phone and transact with that as your primary transaction device.”

Apple announced a similar plan earlier this summer with its Passbook app launching with iOS 6, which aims to create a central hub for payments, passes, and tickets. Microsoft’s (NASDAQ:MSFT) Wallet Hub for Windows Phone 8 also seeks to do the same.

Google said it wanted to extend the system by also adding peer-to-peer payments and geo-targeting, which would automatically load relevant tickets or passes at a certain location. Dua added that the company was also working on making Wallet more accessible to small- and medium-size businesses for coupons and loyalty offers as well as expanding the carriers that allow the service.

“Transit is a really important use case,” Dua said. “People ride transit systems multiple times a day, and there’s a great opportunity here to simplify the payment experience…One of the types of things we’re trying to do is make it easy for airlines, transit providers, and other types of issuers of credentials to make it super simple for them to get their credentials stored in the wallet.”

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