Google Wants to Win You Back on October 29
Still suffering from its earnings fiasco last week, Google (NASDAQ:GOOG) is set to try and win back positive momentum with an event scheduled for Monday, October 29. Speculation is that the company will unveil a new 32 GB Nexus 7 and a 10-inch tablet manufactured by Samsung, along with a LG Nexus 4 smartphone to compliment Android 4.2.
The end of October is packed with events from major tech companies. On October 23, Apple (NASDAQ:AAPL) is expected to announce the iPad Mini in a gambit to gain share at the lower-end of the tablet market against Google and Amazon (NASDAQ:AMZN).
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Microsoft (NASDAQ:MSFT) has two events planned: one on October 26 for its tablet, the Surface, and Windows 8; the other on October 29 for Windows Phone 8.
Google is investing more and more effort into mobile tech. It’s unclear how Google’s in-house hardware push will hold out in the long term — the company has hit a few road bumps integrating Motorola. Apple famously produces in-house and Amazon is ramping up its bids for control of hardware manufacturing related to the Kindle. It’s not at all obvious that Google should follow suit and build its own hardware. Google’s strength rests in allowing its platform to be used by a slew of hardware and not trying to pick a winner itself.
The company will continue to compete at the top of the platform game with Android. Version 4.2 promises user account switching, a development that will be incredibly useful for families, businesses, and schools. It’s another step toward existing purely in the cloud, allowing users to pick up or leave hardware as they please while maintaining a seamless experience.
The event could also be an excuse for Google to show off its newest Chromebook, also made by Samsung. The Chromebook stands as more of an alternative to tablets than anything else. At its price point — $249 or $330 for 3G — it is a vehicle for users to access the Google cloud experience. Google will win users by offering an unparalleled service on hardware that gets the job done. So, the big news for the event is the ongoing evolution of Android.
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