Has HTC Unlocked a Free Advertising Trick With the HTC One?
There may be a new way for smartphone makers to go about presenting their latest and greatest products. Detailed data for HTC’s (HTCKF.PK) next flagship HTC One device has been leaking for weeks, and that adds up to free advertising in the form of word-of-mouth and hype.
Companies like Apple (NASDAQ:AAPL) and Samsung (SSNLF.PK) have highly planned events where they go about showing their hot new devices. Apple relies on a lot of secrecy, a few large press events, and giant launch events to build the hype for its iPhones. Samsung went as far as putting on a Broadway show for the launch of its Galaxy S4 smartphone last year, reports TechCrunch.
It seems that HTC’s approach to the launch of its next flagship device will be quite different from its competitors. The company does have a launch event planned for March 25, but there may not be much left about the phone that people don’t know. According to TechCrunch, countless details on the next HTC One — everything from pictures of the device to detailed technical specifications and release information.
Now it’s somewhat of a wonder whether HTC will even do much for its premiere event. Since most people who care have probably stumbled upon the easily accessible data on the phone, there may not be much more for HTC to say about the device. But, that may not be a bad thing. TechCrunch reported that HTC has been having financial trouble recently, with its budget nearing the red. All the leaked information that people spread functions in much the same way as advertising, informing the public about a product.
From the data available on GSMArena, the new HTC One will have a 5-inch screen, slightly bigger than its predecessor, but will have the same screen resolution. Fortunately, that amounts to a still impressive 441 pixels per inch. Further upgrading the view will be an updated user interface and a step up to Corning’s (NYSE:GLW) Gorilla Glass 3. The new HTC One will be slightly bigger in all directions than its predecessor, and has a more rounded body.
As far as internals, the device is shaping up to be a good step above the previous HTC One. With an updated Snapdragon 801 quad-core processor clocking in 0.6 GHz above, the new HTC One will see a solid speed boost, though it will be running on the same amount of RAM as the earlier model. Memory space will be less of a concern though, as the device will now include a memory card slot capable of handling a 128 GB card.
One new feature that may stand out is the inclusion of dual 5 megapixel cameras. PhoneArena reports that this set up may be used to allow the phone to keep track of distance data in picture and create a fully in-focus image that can be selectively focused afterward, keeping one subject in focus and blurring out the rest. While this feature might not function on the same level as the ground-breaking Lytro camera, it could still offer smartphone users some of the creative freedom in photography that isn’t often lacking when using a phone camera.
Sales of the device are rumored to begin right after the device premiers. TechCrunch suggests that sales of Android devices don’t function quite the same as Apple’s sudden rush by consumers to get the product at launch, but a few months of having the HTC One on the market should suggest how well leaked information can function as a free marketing tool.