The new Apple (NASDAQ:AAPL) iPad may have broken sales records, but it has been slow to increase network traffic. According to figures from the mobile ad network Jumptap, Apple’s third-generation tablet only represented 0.52 percent of total iPad network traffic on its opening.
While traffic improved on the third day of the new iPad’s availability, to 2.28 percent, it again declined by day six, dropping to 1.92 percent. The iPad 2 had clocked 45 percent or more of total iPad traffic around its release, according to Jumptap’s latest MobileSTAT Report.
However, Apple doesn’t need to worry just yet. In the first quarter, it sold a total of 15.43 million iPad tablets, which means the total number of new iPads figures much smaller into the embedded base of the devices than did the iPad 2 when it was released. Furthermore, iPad 2 traffic shifted downward after the new iPad was released, the implication being that a number of iPad 2 owners, after having had the device for no more than a year, upgraded to the newer model the week it was released.
The new iPad is projected to sell 66 million units this year.
A separate report from analytics company Localytics found Wi-Fi use figured huge, with only six percent of iPad traffic on its network coming from cellular connections.
Jumptap found echoes of this behavior in smartphone use as well. Almost 58 percent of iPhone users turn to Wi-Fi, compared to 35 percent of Google (NASDAQ:GOOG) Android users, and 41 percent of BlackBerry (NASDAQ:RIMM) users.