What is Wal-Mart is Doing With Your iPhone?
Wal-Mart (NYSE:WMT) is said to be testing a new payment system that will allow shoppers to use their Apple (NASDAQ:AAPL) iPhones to scan items while shopping and then pay at a self-checkout counter. Walmart had its employees with participate in a test at a supercenter store near the company’s headquarters in Rogers, Arkansas.
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Earlier this year, Wal-Mart had promised more self-checkout lanes at its Walmart and Sam’s Club stores in response to long-standing customer complaints that it took too long to pay at the stores compared to other retailers. Its current iPhone app lets shoppers create lists and see which items are in stock. While the Scan & Go test app does not allow users to pay through their phone yet, it transfers the scanned items to the self-checkout kiosk as shoppers bag items while they shop and lets them complete the transaction using the normal self-checkout process.
“We’re continually testing new and innovative ways to serve customers and enhance the shopping experience in our stores,” Wal-Mart spokesman David Tovar told Reuters.
Earlier this month, Wal-Mart also announced it was joining with other retailers including Best Buy (NYSE:BBY) and Target (NYSE:TGT) to develop a mobile payment network similar to that run by Google (NASDAQ:GOOG).
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