Intel Corp. (NASDAQ:INTC)’s 30-year veteran, Brian Krzanich, is known for his fast decisions, and he’s done it again. He officially took over as Intel’s new chief executive last week and has wasted no time making changes. Reuters reports Krzanich has launched a company reorganization and created a unit aimed at growing its market share in mobile technology.
This restructuring, effective immediately and outlined internally in a memo sent to employees Monday, allows the chipmaker’s main product groups to report directly to the CEO. Additionally, the global manufacturing operation will be handled by new president, Renee James, who will also lead corporate strategy and planning, as well as all aspects of security technology.
In an email sent to employees, Krzanich says, “As your CEO, I am committed to making quick, informed decisions. I am committed to being bolder, moving faster, and accepting that this means changes will be made knowing that we will listen, learn and then make adjustments in order to keep pace with a rapidly changing industry.” He believes that his leadership will allow Intel to be more responsive to customers and compete in the fierce smartphone and tablet market. While Intel used to boast a view from the top in the personal computer industry, it now lags as it works to react to the recent smartphone and tablet explosion.
Other leading executives of the company who have taken on new responsibilities with Krzanich’s reorganization plan seem to be on board, believing that the restructuring is “Krzanich’s first step in a process aimed at making Intel more focused and more agile.”
And Krzanich isn’t only focusing on the present. He’s looking forward, too. While Senior Intel executives have warned that focusing too much energy on the smartphone and tablet foot race takes attention away from future mobile trends, Krzanich’s “new devices” group creation confirms that is he indeed looking beyond today.
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