IBM (NYSE:IBM) is planning to make car trips worthy of modern capabilities. The tech giant announced it will make Sprint’s (NYSE:S) car platform a much smarter tool in the hands of drivers. In the improved Sprint Velocity system, drivers would be able to get automatic re-routing when road troubles exist, or start a car according to a preferred temperature, to name a few options.
Sprint originally brought out Sprint Velocity last year for use in Chrysler vehicles, yet the assist from IBM technology will take its car connectivity platform to new levels. A driver’s phone would connect with cloud-based data centers operated by IBM, allowing personalized service to travel with a driver in any vehicle.
For instance, if one member of a family has a certain preference for air-conditioning settings, that temperature can be stored in the user’s profile, along with music, seat height and other elements. The technology allows for these adjustments to be made when the car is off, giving a driver the ability to step into a climate-controlled, music-filled car once the walk through the parking lot ends. IBM’s MessageSight, which manages data of this nature through any Internet-enabled device, is the program assisting Sprint Velocity.
The obvious appeal among automakers and telecom companies is creating a race to see which will conquer the market first. Every car company has an interest in positioning its brand as the most forward-thinking of the bunch. Aside from Chrysler’s partnership with Sprint, many expect Ford (NYSE:F) to get involved with the IBM-designed enhancement, as the two companies have worked together on ventures in the past.
General Motors (NYSE:GM), for its part, started working with AT&T (NYSE:T) as the telecom provider for OnStar services earlier this year. Since IBM’s MessageSight has uses in many different aspects of daily life, Sprint might stand to benefit from an expansion into home automation and other smart-life operations. For now, Sprint and IBM will try to perfect driving connectivity.