Is Amazon’s Kindle Killing Paper Books?

Consumers in the U.K. are buying more Kindle eBooks than printed books for the first time ever, according to statistics released by Amazon.com (NASDAQ:AMZN), with British Kindle owners buying up to four times more books than before they owned the e-reader.

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The company reported digital downloads surpassing print sales in the U.S. at the start of last year.

For every 100 paperback and hardback books that Amazon’s retail website sells in the U.K., 114 e-books get downloaded. Amazon said the figures include sales of printed books that did not have Kindle editions, but excluded free e-books, according to The Guardian.

Earlier this month, Amazon parterned with British bookstore chain Waterstones to sell Kindle e-readers in its nearly 300 stores.

“Customers in the U.K. are now choosing Kindle books more often than print books, even as our print business continues to grow,” Kindle’s European Union vice president Jorrit Van der Meulen said in a statement. “We hit this milestone in the U.S. less than four years after introducing Kindle, so to reach this landmark after just two years in the U.K. is remarkable and shows how quickly U.K. readers are embracing Kindle. As a result of the success of Kindle, we’re selling more books than ever before on behalf of authors and publishers.”

Amazon also said that E.L. James, the author of the 50 Shades of Grey trilogy, was now the the number one “bestselling author of all time at Amazon.co.uk, eclipsing J.K. Rowling’s total sales.”

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