Is Amazon a ‘Buy’ After Its Recent Price Correction?

In this post I will analyze Inc. (NASDAQ:AMZN) from a fundamental perspective and estimate how close the stock price is to fair value after its steep correction, which was triggered by slightly disappointing sales growth (see story on Bloomberg).

All the tools I used to write this article are featured in my recently published book, Applied Equity Analysis and Portfolio Management, which also contains a more detailed case study on Amazon’s valuation and an interactive spreadsheet that allows users to study and model the company’s metrics in even greater depth. As you read the following analysis, bear in mind that the process featured in the book focuses on whether a stock is suitable for a fundamentals-based buy-and-hold portfolio.

Amazon makes an interesting valuation case study because it continues to perplex professional analysts, as it has done for years. In a report dated January 31, Michael Souers of S&P’s Capital IQ downgraded Amazon all the way to “sell,” with a 12-month target price of $350, while a team of four analysts at Credit Suisse left Amazon at an “outperform” rating in a report with the same date, estimating the fair value of the stock to be closer to $450. Even after its recent revenue miss and price decline, it is clear that analysts’ opinions remain divided.

For both the past year and last three trading months (shown below), Amazon’s stock delivered returns similar to another NASDAQ favorite, Google (NASDAQ:GOOG), but Amazon’s January 30-31 price decline stands out:

In terms of dot-com-friendly valuation ratios, such as price/sales, Amazon even looks like a bargain compared with a stock like Google:

And with all that fast revenue growth, Amazon is also competitive in terms of revenue/share:

But that’s where the similarities end. From a fundamental perspective, investor concerns regarding Amazon’s valuation can be seen by comparing three-year growth rates (CAGRs) in key value-creation metrics:

Amazon’s three-year revenue growth is exemplary, but from December 2010-December 2013, earnings before interest and tax, “EBIT”; net operating profit after tax, “NOPAT”; and EPS and free cash flow, “FCF,” all contracted dramatically. A multiyear record of selling more and earning less will make it hard for a stock like this to qualify for inclusion in a fundamentals-based portfolio.

Amazon’s valuation problems can be traced to declining operating margins, which means fewer sales dollars get pushed into EBIT and thus NOPAT and FCF, which hurts its per-share valuation. Amazon’s operating margin compared to Google is vapor thin:

And it does not compare favorably even with a traditional discount retailer like Wal-Mart:

With such a low operating margin, and thus EBIT and NOPAT, Amazon’s return on invested capital, “ROIC,” is lower than its weighted average cost of capital, “WACC,” and thus too low for it to create intrinsic value:

Thus, while Amazon has market value-added, “MVA,” per share that’s comparable to Google:

And far superior to Wal-Mart:

Amazon does not measure up in terms of value-creation metrics such as economic value-added, “EVA,” per share:

Or free cash flow per share:

A multiyear trend of soaring MVA and declining EVA is symptomatic of the type of overvalued stock we want to avoid including in a portfolio that’s focused on fundamentals:

Credit Suisse’s January 31 report provides its analysts’ per share estimate of Amazon’s fair price using discounted cash flow, “DCF,” analysis. Its fair-value price of $449 is based on a WACC of 10.5 percent and perpetual growth of 3 percent. Next, we will use the spreadsheet tools that accompany my book to forecast Amazon’s future trajectory and run our own DCF analysis.

Several of Amazon’s income statement items need adjusting in the forecasts; these are shown in the table below:

Revenue growth for the past five years averaged 31.2 percent per year; this is tapered from 24 percent in 2014 (per S&P’s Capital IQ) down to 4 percent in 2018 and beyond, 1 percent more optimistic than Credit Suisse. Although operating margin averaged 2.6 percent historically, it’s been in a downtrend, so we smooth operating margin back to 6 percent by 2018, which is 1.2 percent higher than the company has achieved in the past five years. Net margin is also smoothed upward proportionately, and we fix share growth at 0 percent, which will also help AMZN’s DCF valuation.

The only balance sheet assumption that I changed was property, plant and equipment (PPE) to sales — Amazon has been investing heavily in recent years, and it’s reasonable to assume that these investments will begin paying off, so its PPE/Sales ratio was tapered from 14.7 percent in 2013 all the way down to 8 percent in 2018 (lower capital intensity will increase pro forma ROIC and FCF, and thus per share valuation).

Amazon has a beta vs. the S&P 500 over the past five years of 0.90, but over the past two years, its beta has been 1.47. To model an optimistic scenario, I leave the company’s beta at 0.90 and estimate a WACC of 8.1 percent, considerably lower than Credit Suisse’s 10.5 percent. This will also help Amazon’s per share valuation.

As shown below, the optimistic forecast scenario restores Amazon’s operating margins to 6 percent:

Return on equity (ROE) and ROIC expand robustly:

As do NOPAT and FCF:


Despite all the optimistic assumptions, Amazon still models up as overvalued using DCF analysis, however:

My per-share fair value estimate of $309.63 is closer to Mr. Souer’s. Despite modeling an optimistic future trajectory for the company, Amazon’s share price has risen faster than the company’s ability to generate fundamentals such as EBIT, NOPAT, free cash flow, and economic value-added.


Amazon’s recent price correction is appropriate for its extended valuation, but the stock still has another 14 percent to go on the downside before it would represent fair value to a fundamentals-focused investor. The stock has an amazing investor base, though, so this is in no way a prediction of a negative price path for Amazon — many investors appear unfazed by its current P/E ratio of 600+, and the stock has rallied a bit off its recent bottom. While it may be appropriate for some investors’ portfolios, Amazon does not meet the value profile for inclusion in a fundamentals-based portfolio at this time.

Robert A. Weigand, Ph.D., is a professor of finance and Brenneman Professor of business strategy at Washburn University in Topeka, Kansas. Weigand’s first full-length book, Applied Equity Analysis and Portfolio Management, is scheduled to be published in early 2014. You can read more fromWeigand on his blog or follow him on Twitter at @APM_at_Washburn.

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