For a long time, Apple and Google have been linked through business, as Google’s search services power some of the preloaded applications on Apple’s iOS devices. Until recently, Apple relied on Google for video and maps applications, but it has since stepped away in those areas. However, Apple still relies on Google for many of its search results, as Google is the default web browser on iPhones and iPads.
Apple’s relationship with Yahoo has been budding, especially as Apple has made attempts to move away from Google. Yahoo has already stepped in to power some of the search functionality behind Siri — Apple’s voice-activated assistant – and it has already been a big player on iOS devices, providing finance and weather data on the devices.
There are still a few things that would stand in the way of a relationship where Yahoo would fully replace Google in the iOS environment. For one, Apple has some top brass who still argue that Google is the best when it comes to search result quality, and they won’t sacrifice that quality just to get away from Google. Secondly, Yahoo’s search results are actually powered by Microsoft’s (NASDAQ:MSFT) Bing search engine, which could cause issues for a deeper relationship between Yahoo and Apple because Microsoft is a mobile operating system competitor…
Because Yahoo doesn’t produce its own smartphone hardware, or a competing smartphone operating system or app store, it should be easier for Apple and Yahoo to snuggle up because there is no rivalry to drive the two companies apart — unlike with Apple and Google.
Considering the backlash when Apple dropped Google Maps with its iOS 6, there is clear risk involved in stepping away from Google with its devices. Though Yahoo may be a desirable partner for the company, the sentiment of users may play into the final decision Apple makes.
Don’t Miss: Has Apple Got a New Mac on the Horizon?