Is Apple Letting Go of Google Maps for Good?
Speculation has begun on the possible goodies Apple (NASDAQ:AAPL) may offer with its upcoming mobile operating system update. Word is that the company is juicing up the iOS maps app and, in the process, letting go of its navigation partnership with Google (NASDAQ:GOOG). Apple has been using Google Maps on iOS since 2007. However, the website 9To5Mac was told by a source that the new version of Apple’s mobile software, iOS 6, will include a redesigned maps program that’s not only cleaner, faster, and more reliable than the current application, but also has a powerful 3D mode with extremely realistic graphics.
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Apple, which acquired C3 Technologies last year, is said to be ready to start integrating technology from the 3D mapping solutions company within its devices. C3 creates “photo-realistic models of the world” using previously classified image processing technology. Apple had also earlier acquired online mapping companies Placebase and Poly9 to create a complete in-house mapping database. The source says the application will be renamed “Maps” and will have a redesigned logo with a new color scheme. Apple had launched photo app iPhoto for iOS in March with OpenStreetMap instead of Google Maps.
iOS 6 is being projected to be launching at Apple’s World Wide Developers Conference in mid-June.
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