Is Buddy Media an Acquisition Target?
Social media outfits are in high demand and the latest to be snapped up may be Buddy Media, a five-year old company that manages their Facebook presence for brands.
Buddy Media has recently made a foray into other social media platforms such as Twitter, LinkedIn (NYSE:LNKD) and Google. The acquisition rationale for Salesforce seems to be to leverage Buddy Media’s customer base and leads.
The proposed acquisition comes on the heels of Oracle’s (NASDAQ:ORCL) $300 million acquisition of social media marketing outfit, Virtue.
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