Is Buddy Media an Acquisition Target?

Social media outfits are in high demand and the latest to be snapped up may be Buddy Media, a five-year old company that manages their Facebook presence for brands.

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Buddy Media is near to being acquired by (NYSE:CRM) for a reported valuation of $800 million. Reportedly, Google (NASDAQ:GOOG) was also a bidder, but was unsuccessful.

Buddy Media has recently made a foray into other social media platforms such as Twitter, LinkedIn (NYSE:LNKD) and Google. The acquisition rationale for Salesforce seems to be to leverage Buddy Media’s customer base and leads.

The proposed acquisition comes on the heels of Oracle’s (NASDAQ:ORCL) $300 million acquisition of social media marketing outfit, Virtue.

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