Is Buddy Media Becoming Buds With Salesforce.com?

Salesforce.com Inc. (NYSE:CRM) is reportedly close to closing a $800 million deal to acquire Buddy Media, the social media brand management company, according to AllThingsD.

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Allegedly, Buddy Media chose Salesforce over a competitive bid from Google Inc. (NASDAQ:GOOG). Five-year-old Buddy Media helps brands manage their presence on social media sites. Originally, the company focused on social media heavyweight Facebook Inc. (NASDAQ:FB) but has also branched out to Twitter Inc. and Google Plus.

Previously, it was thought that Facebook or large ad holding company WPP Plc (NASDAQ:WPPGY) would acquire the company. It is expected that Salesforce’s acquisition of Buddy Media will help its clients reach more customers online. Last year, Salesforce purchased another social media company Radian6 for $326 million.

Just last week, another software company snapped up a social media marketing firm when Oracle Corp. (NASDAQ:ORCL) purchased Virtrue for more than $300 million.

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