Is Google Taking Android to the NEXT LEVEL?
Google (NASDAQ:GOOG) is getting serious about taking over as the mobile leader. While Google’s operating system Android currently corners 60 percent of the mobile market, Apple (NASDAQ:AAPL) has proven to be a worthy competitor. And with Microsoft (NASDAQ:MSFT) starting to make waves of its own along with Nokia (NYSE:NOK), and Research In Motion (NASDAQ:RIMM) hoping for a revival with its BB10, Google is not free of rivals. However, the search engine leader is quickly making acquisitions in the mobile space while investing in its own-house development.
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In just the past week, Google acquired two companies focused on mobile services. It bought Meebo, a social-media platform, for an undisclosed amount on June 4, and then the next day, finalized its deal with Quickoffice, an office productivity solutions company.
Meebo is expected to improve Google’s social services, including Google Chat and Google+. While Meebo was launched as a multiplatform chat client supporting Yahoo’s (NASDAQ:YHOO) Yahoo! Messenger, Microsoft’s Windows Live Messenger, AOL’s (NYSE:AOL) AIM, Facebook’s (NASDAQ:FB) Facebook Chat, and Google Talk, it later developed a menu bar that let users share pages on social networking sites and allowed publishers and advertisers to promote products. That feature can potentially help Google in offering improved targeted advertising.
Quickoffice’s mobile productivity software, which has the ability to open and create documents in several different formats, is already estimated to be installed in more than 300 million devices. It is expected to help Google improve the offerings in its cloud services Google Drive and Google Docs, potentially giving it an edge in the enterprise arena.
Google (NASDAQ:GOOG) also recently completed its acquisition of Motorola Mobility, which is expected to give it control over some hardware that uses the Android operating system, and make the phones much more compatible with the software. Google has already spent more than $16 billion in buying 140 companies since the end of 2009, according to Seeking Alpha, and it can be safely assumed, is suiting up to make a bigger a mark in the rapidly growing mobile industry.