Is Microsoft’s Tablet Entry Already DOOMED?
Microsoft (NASDAQ:MSFT) is hoping to grab a share in the growing tablet segment through its new Windows RT operating system, but the company appears to have made something of a strategic pricing miscalculation. Technology website VR-Zone reported that several tablet vendors at last week’s Computex trade show in Taiwan said Microsoft was charging them between $80 and $95 for the operating system. If that is true, vendors will have a tough time making their tablets based on the software price competitive.
The iPad holds a dominant share of the market, and Amazon’s (NASDAQ:AMZN) Kindle Fire had done well right after its release because it was priced much lower than the Apple (NASDAQ:AAPL) tablet. Other Google (NASDAQ:GOOG) Android-based tablets are also struggling to grow market their respective shares and this is when Android is available to developers and vendors for free.
Microsoft is hoping to launch Windows 8, its first operating system designed for both PCs and mobile devices, later this year.