Is This Apple’s Next Big ASSAULT on Competitors?

Apple (NASDAQ:AAPL) appears to have a big surge planned to take on competitors, lining up new software and hardware releases in the coming few months. Speculation has continued for a while about when the company may be launching the first of its rumored new products, and some answers will come starting at the company’s Worldwide Developers Conference from Monday.

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Rumor is that Apple will debut its new Mac line, with high-definition screens, faster processors made by Intel (NASDAQ:INTC), and other advanced changes, at the conference. The timing of the release, if it comes, will be a win over Microsoft (NASDAQ:MSFT) as well as PC makers such as Hewlett-Packard (NYSE:HPQ) and Dell (NASDAQ:DELL), which are expected to launch new computers running on the forthcoming Windows 8 software later in the year.

Apple is also expected to announce a bigger screen for its next-generation iPhone at the event, letting developers prepare for the change and write future applications that can work on the new device. It is also said to be preparing to announce a deal with Facebook (NASDAQ:FB) that lets users quickly post pictures and other content from phones and tablets to the social network. This year’s conference, running June 11-15, could also give developers the go-ahead to add Siri, Apple’s voice-recognition technology, to their own applications, as well as introduce a new mapping application that would replace Google’s (NASDAQ:GOOG) Maps.

“This [the developers conference] is when Apple releases their information and it’s the one time of year when you know you’re going to get more of an idea about what they are up to,” Matt Murphy, a partner at Kleiner Perkins Caufield & Byers, which invests in companies that make mobile applications, told Bloomberg.

Of course, Apple’s special event for developers enhances its already strong position in the app market. Apple currently offers more than 600,000 games and tools for downloading, and has already seen more than 25 billion apps being downloaded from its store. It has been at the forefront as the worldwide economy for downloading mobile applications gets closer to the $58 billion in sales mark, according to Gartner. Google comes fairly close on its Android platform, but Microsoft and Facebook are both playing catch-up.

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