Will Apple’s Rumored TV Set Become Their Next Product Catalyst?

Apple (NASDAQ:AAPL) may be up to the prototyping stage for its long-awaited television after a Cult of Mac source claimed to have seen the device. The television is said to resemble a much larger version of Apple’s LED-backlit Cinema Displays, but includes some of the company’s latest technology, such as Siri controls, a built-in iSight camera for making FaceTime video conference calls, and AirPlay to let people stream music and movies from their other devices.

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However, there was no other information on the TV’s interface, other specifications, or pricing and the release schedule.

Apple (NASDAQ:AAPL) already has a set-up box, but is said to be working on a full-fledged television for a while now. But with no word from the company, analysts, based on talks with suppliers, have projected that the earliest a launch of said device is likely is next year. According to NPD Display Search’s Paul Gagnon, the television may be launched in 2013, but JPMorgan analyst Mark Moskowitz has said one wasn’t likely before 2014.

The rumored device, though, is said to have a camera that “is sophisticated, with facial recognition and the ability to zoom into the user’s face and follow them as they walk around the room. This allows users to make video calls from the couch across the room, rather than having to stand smack in front of the TV.” Siri integration also means that it would be possible to initiate a FaceTime call by using a voice command.

While the source is “well placed,” the report does add a warning that the exact device seen may actually not be the one that comes to the market.

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