LinkedIn Banks on This Move to Stop the BLEEDING

With Twitter ending their content partnership and competition from new social career apps increasing rapidly, LinkedIn (NYSE:LNKD) is hoping to find new life with a web design makeover. The new-look LinkedIn, set to be unveiled over the next few weeks, is designed to get users to stay on the site longer and emphasizes building relationships.

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The redesign will try to make things much simpler to do. One example of that will be a new “Message/Connect” button next to names on the “People who viewed your profile recently” page. The new look will also include a sticky menu bar that will stay at the top of the page when a user scrolls down. The site will also switch to a darker look, with gray replacing the white background.

“One of the key takeaways was that the simpler we can make our products, the more intuitive we can make our products — similar to what the team did in mobile — the more value we can unlock,” LinkedIn chief executive Jeff Weiner told CNN Money recently. “And so this year you’re going to see us simplify a number of our pillar products on the web. Areas like the homepage, search results, the profile experience would be examples of that.”

Earlier this year, the company launched LinkedIn Today, a hub that gathers news content on certain select topics. LinkedIn also launched a new app for the iPad after Apple (NASDAQ:AAPL) released its third-generation tablet in March.

The new website look comes just a few weeks after Twitter announced it would stop moving content to LinkedIn. The social network was also a target of a hackers’ group recently. Of course, the biggest threat to the social network has been by a host of new apps that do essentially the same, but plug into social connections differently. Facebook (NASDAQ:FB) announced it had partnered with at least three jobs sites — BranchOut, Jobvite, and Work4Labs — that could effectively turn the social network into a full-blown aggressive career tool. LinkedIn will hope that the new design, in addition to new functionality, will stop the potential bleeding.

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