Yahoo’s (NASDAQ:YHOO) newest headline might not be as exciting as its news in May when the struggling search giant acquired Tumblr in May for more than $1 billion, but it represents another significant change that the company’s new chief executive officer, Marissa Mayer, has made since her appointment to the position last year.
This time, though, Yahoo is working on its aesthetics. The company unveiled a new look for its search page Wednesday, with a new navigation bar for Yahoo shortcuts at the top of the page, and the site’s search tabs pushed to the far left margin.
The redesign — which Yahoo posted to Tumblr, appropriately — gives the search site a cleaner and more modern look, but also one that is conspicuously reminiscent of Google’s (NASDAQ:GOOG).
But maybe that is all part of Mayer’s master plan.
Unfortunately, Yahoo’s new redesign just helps with its look and not its content, and it’ll only be when Yahoo can compete with Google’s consistent search results, that it will be able to gain more clout in the market.
Despite the unreliability of the search results that many users complain about, Yahoo’s new remodel also includes changes that allows for an expedition of page loading times.