AT&T and Zynga Team Up On Mobile Gaming
This morning AT&T (NYSE:T) announced its plans to work with Zynga, laying the groundwork for the future of mobile gaming options for AT&T wireless subscribers. The telecommunications giant will offer popular mobile games from Zynga (such as Zynga Poker, Words With Friends, and more) for download on Google (NASDAQ:GOOG) android OS phones and tablets this year. An AT&T’s Ted Woodbury comments, “We’re excited to be the first wireless carrier to collaborate with Zynga. Speed enhances playing experience on mobile. This agreement combines the nation’s fastest mobile broadband network with a clear leader in mobile social games, ultimately bringing more value to our wireless customers’ playing experience.”
Zynga Senior Vice President David Ko also spoke enthusiastically about collaborative efforts with AT&T, “Zynga strives to provide the best mobile social game experience for our players wherever and whenever they want so our partnership with AT&T will offer an exciting and easy way to access our popular mobile games. We are looking forward to working with AT&T with this unique partnership that will truly benefit our players.”
The move is the latest from a young company (Zynga) that continues to generate heat. This deal could be viewed as a significant value-adder for the company that plans to file for its IPO this week , with preliminary estimates tabbing net worth at $10-20 billion. The San Francisco based leader in mobile gaming is growing rapidly with revenues expected to nearly double this year, and a workforce that has bloomed to 1,300 employees.
AT&T (NYSE:T) has also been a mainstay in financial headlines lately on the M&A front, as the company is awaiting federal approval on a planned buyout of T-Mobile USA (NYSE:DTE). The proposed deal met some strong initial opposition from competitor Sprint (NYSE:S), but has since gained momentum among corporations and the general public, with a litany of businesses, including Microsoft (NASDAQ:MSFT), Oracle, (NASDAQ:ORCL), and Qualcomm (NASDAQ:QCOM), writing letters in support of the transaction.
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