Google Is King of Mobile Ads; Facebook and Pandora Rise
The first complete count of mobile ad revenues has been taken, and the numbers show Google (NASDAQ:GOOG) is the supreme ruler of the Internet advertising world. The search engine giant brought home over half the entire take of the mobile ad space last year, and is likely steamrolling toward $9 billion in mobile ad revenue this year. The numbers released by eMarketer also show major movement for Facebook (NASDAQ:FB), Twitter, and Pandora (NYSE:P).
Google pulled in $4.61 billion on mobile ads in 2012, which was three times its take in 2011. Yet the company is maintaining its furious pace and is expected to earn $8.85 billion in 2013, which will account for a 56 percent market share. Following Google’s commanding lead in the sphere is Facebook, a company that had zero mobile ad revenue in 2011 but is more than making up for lost time.
According to eMarketer’s figures, Facebook will earn over $2 billion on mobile adds this year, up from $500 million in 2012, while more than doubling its market share from 5.4 percent in 2012 to 13 percent this year. Another company proving to be a major force in mobile ads is Pandora, which is expected to place third this year in worldwide revenue.
Pandora doubled its take in mobile ads to $240 million in 2012, up from $120 million in 2011. The Internet radio company is expected to hit $400 million in revenue this year on mobile Internet advertising, which would place Pandora in third for both overall revenue and market share. It is expected to grow by 55 percent in 2013.
While those numbers are impressive, Twitter showed its efforts to monetize are paying off on a grand scale. Twitter placed just behind Pandora in mobile ad revenue market share and will grow over 100 percent this year, following 107 percent in growth for 2012. Also on the rise is LinkedIn (NYSE:LNKD), whose digital ad revenue is expected to grow 47 percent in 2013 after 64 percent increase last year.
Still, none of the upstart companies can compare to giants Facebook and Google. The two companies are expected to net a combined $11 billion this year in mobile ad revenue, which will equal some 69 percent of the entire market worldwide.
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