How These Media Companies Measure Up On Digital Subscription Pricing

Larry Kramer is the Founder and Former CEO of CBS Marketwatch.com. He was the first president of CBS Digital (NYSE:CBS) and sits on the Boards of Discovery Communications, Inc. (NASDAQ:DISCA), American Media Inc., Freedom Communications, Inc., Answers Corp., Black Arrow Inc., and Harvard Business School Publishing. He is the author of the book C-Scape: Conquer the Forces Changing Business Today and runs a blog by the same name.

Here’s a breakdown of each media company’s product and the subscription price they are currently offering:

  • Google (NASDAQ:GOOG) – Apps for Business: $50/year
  • MobileMe (NASDAQ:AAPL) – Individual: $99/year
  • Dropbox – Pro 50: $99/year
  • Pandora – One: $36/year
  • SiriusXM (NASDAQ:SIRI) – Internet Radio: $12.95/month
  • Rhapsody (NASDAQ:RNWK) – Premier Plus: $14.99/month
  • Amazon (NASDAQ:AMZN) – Prime: $79/year
  • Netflix (NASDAQ:NFLX) – Unlimited Plan, No DVDs: $7.99/month
  • Hulu (NYSE:GE) – Plus: $7.99/month
  • The Economist – Digital Subscription: $110/year
  • The Wall Street Journal (NASDAQ:NWSA) – Digital Plus: $3.99/week
  • The New York Times (NYSE:NYT) – All Digital Access: $35/4 weeks
  • Several bloggers and critics have jumped on the New York Times (NYSE:NYT) over their announced plans to charge for their online and mobile products. Michael DeGusta did a comparison and put it in a graphic that highlights just how bold the NYTimes move is. Depending on how you look at it you could speculate that the Times (NYSE:NYT) wants people to know how to get around the bill. You could also call it a bold move that is meant to jar the freeloaders of the world into understanding how valuable the Times (NYSE:NYT) is to them and make them pay their way.

    Larry Kramer is the Founder and Former CEO of CBS Marketwatch.com. He was the first president of CBS Digital (NYSE:CBS) and sits on the Boards of Discovery Communications, Inc. (NASDAQ:DISCA), American Media Inc., Freedom Communications, Inc., Answers Corp., Black Arrow Inc., and Harvard Business School Publishing. He is the author of the book C-Scape: Conquer the Forces Changing Business Today and runs a blog by the same name.

    More from The Cheat Sheet