Nokia is Creating an Apple CHALLENGER

Nokia (NYSE:NOK) chief executive Stephen Elop has promised that a new smartphone that uses Microsoft’s (NASDAQ:MSFT) Windows 8 operating system will be unveiled soon, giving rise to speculation that it may come at the company’s Helsinki trade show on September 5-6. Elop said Windows 8 smartphones would be released “relatively near term.”

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While the Finnish company has not said what the agenda for the Nokia World event is likely to be, investors and analysts are convinced it has to relate to a new handset that can challenge Apple’s (NASDAQ:AAPL) iPhone and Google (NASDAQ:GOOG) Android phones.The struggling Nokia can certainly beat Apple on the factor if it does announce a new device that week as the iPhone maker has its own secret event lined up September 12.

Elop, who took over the company in September 2010, said he was continuing the strategy of using Microsoft software even though it has not seen the success anticipated from it. “I don’t think about rewinding the clock and thinking about competing elsewhere,” he said, according to Reuters.

Early last year, Nokia decided to let go of its own Symbian software and build its future smartphones in partnership with Microsoft. “In today’s war…(between) Android, Apple and Windows, we are very clear, we are fighting that with the Windows phone,” Elop said.

Nokia sold just 4 million Windows phones in the last quarter, way short of Apple’s 26 million iPhone shipments and Samsung’s sales of 50 million units.

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