Nokia Isn’t Interested in Android — At All!
Microsoft’s (NASDAQ:MSFT) Windows Phone operating system may not be the biggest OS on the block, or even the second biggest, but Nokia (NYSE:NOK) is willing to stick with it for most of its software needs and won’t be looking to Google (NASDAQ:GOOG) for cheaper handsets.
When it comes to price points, Google’s Android has an edge. While Apple’s (NASDAQ:AAPL) iOS is incorporated in the company’s expensive smartphones, RIM’s (NASDAQ:RIMM) BlackBerry 10 isn’t out yet, and the Windows Phone-wielding Nokia smartphones are also expensive, Android is incorporated into so many devices that it hits a broad range of price points, allowing consumers to find what they are looking for most easily with Android.
Considering the potential there with Android, it’s been asked whether Nokia would consider using the Android operating system to produce smartphone models with lower price points. But Nokia is sticking behind Windows Phone and its own Series 40 mobile platform for Asha devices…
Nokia’s Asha devices are already hitting lower price points than some of the competition, but they run on a different operating system. With the competition already fierce between iOS and Android, Windows Phone has to be ready to fight. So, Nokia is planning to work with Microsoft to get some Windows Phone devices to hit lower prices as well.
Considering the situation now, Nokia has a good position to continue strong sales with its devices and the two operating systems. As of the third quarter last year, Nokia had the second-highest global mobile sales to end-users, so the brand’s popularity is far from lost, despite limited Windows Phone sales. With Series 40 Asha devices offering low-cost smartphones to consumers, and Windows Phone devices being in the higher end of the spectrum, Nokia has a range of devices to appeal to consumers and could enhance that with cheaper Windows Phone devices later on.
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