It might be an iPhone and Android neighborhood, but Nokia (NYSE:NOK) is letting everyone know it’s building a big house at the end of the block. The Finland-based phone manufacturer has teamed up with Verizon (NYSE:VZ) to deliver a high-end Lumia at a low-end price when picking up a two-year wireless contract.
The new Lumia 928 will sport a 4.5 inch screen, 8.7-megapixel camera and lightweight feel while costing consumers only $99 after receiving a $50 rebate and signing up for two years of service on Verizon networks. The Lumia 928 is being anticipated on a level that hasn’t been common for Nokia phones running Microsoft (NASDAQ:MSFT) Windows 8, and Nokia is clearly making a push to grab market share from the dominant Apple (NASDAQ:AAPL) iPhones and Google (NASDAQ:GOOG) Android devices. Smartphones running the iOS and Android systems make up about 60 percent of the U.S. market.
Nokia will try and test that dominance with this Lumia phone that comes in at a great price when customers get a long-term contract. For users who don’t want any ties to long-term deals, Nokia is offering another inexpensive Windows Phone — its Lumia 521 — priced at $149. Customers can pick up data plans for around $30 with the 521. Investors are hoping these moves can finally turn around Nokia stock…
Nokia has struggled for years in a world where smartphone use meant everything yet it did not have a model that could compete with iPhones or most options running the Android OS. The newest Lumia phones hope to change that perception. An ad campaign mocking users of the iPhone and Samsung Galaxy while championing its latest Lumia models is playing well to North American audiences.
Are U.S. users ready to embrace the Lumia Windows Phone? Even with such great features at an excellent price point, it remains to be seen whether a large portion of Americans will opt for a phone that represents in many ways a collaboration of the past. The names Windows and Nokia don’t exactly excite the public in 2013. Nokia is hoping the Lumia 928 will reverse that trend.