Here’s Why Microsoft’s Tablet WON’T Sell

It has been a big week for Microsoft’s (NASDAQ:MSFT) mobile division, first with the launch of the company’s own tablet, and then the announcement of upgrades to its Windows Phone operating system. However, users may not be similarly excited about the developments. According to a poll conducted by discount site CouponCodes4u, less than one-quarter of American consumers said they would consider buying Microsoft’s newly launched tablet, Surface.

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Respondents who didn’t already own a tablet were asked which one they would consider buying. Forty one percent said Apple’s (NASDAQ:AAPL) iPad would be their preferred device, with 28 percent choosing to go for Google (NASDAQ:GOOG) Android-powered devices. Only 22 percent said they would consider Microsoft’s Surface. Research In Motion’s (NASDAQ:RIMM) PlayBook was named by only 5 percent.

About a quarter of those surveyed said they felt that Microsoft was too late to the mobile market in general and to the tablet market in particular, though 45 percent said they did “like the initial look and specs” of the Surface. About 15 perent said they felt Microsoft and technology media had not provided enough information or positive reviews to consider the Surface.

The survey also found high brand loyalty among tablet owners for both the  iPad and Android-based tablets. Respondents who said they already owned a tablet were asked to identify which device they currently owned. Almost 55 percent named the iPad, 23 percent had an Android device, and 12 percent said they owned PlayBook. When asked if they would consider swapping their current tablet for Microsoft’s Surface, 59 percent said that they would not.

The Surface tablet, launched on Monday, has a 10.6” high-definition display, a microSD card slot and USB 2.0 port, and includes Microsoft Office. It is available in 32 GB as well as 64 GB.

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