Rumor Repeat: MacBook Air With Retina Expected Once Again

new macbook air

The rumor mill has churned out another special blend, but this time it’s nothing new. Once again, DigiTimes has cited sources saying that Apple (NASDAQ:AAPL) is likely to produce a MacBook Air with a Retina display that will be launched this year, reports Apple Insider.

The MacBook Air line has been a popular endeavor for AppleDigital Trends reported earlier this year that the iPhone maker managed to boost sales 19 percent year on year in the calendar fourth quarter thanks to the iMac and MacBook Air. All that happened while the PC market as a whole continued its steady, painful decline.

Known for their style, Apple products’ visual appeal is of the utmost importance and helps the gadgets stand out among the crowd. Having as pretty a screen as possible is no exception. Apple has acknowledged this with the Retina version of the MacBook Pro, iPad, and iPad Mini, all of which featured a pixel density of at least 220 pixels per inch. All of the iPhones since the iPhone 4 have featured screens with over 300ppi, showing Apple’s interest in high quality screens.

And yet the MacBook Air, which is among the sleekest computers on the market, falls short with 135ppi on the 11.6-inch MacBook Air and 128ppi on the 13.3-inch model. For comparison, Toshiba’s latest Ultrabook, the KIRA, boasts 221ppi in a small form-factor just 0.02 inches thicker than the 13.3-inch MacBook Air, and it includes touchscreen capability. Considering this, Apple would definitely have good reason to think about including a Retina display in its MacBook Air line.

Of course, not all rumors are true — especially this one. This same concept of a MacBook Air with Retina display was making the rounds last year and had come from Taiwan’s Economic Times, as reported by Cult of Mac. Then it was rumored that the device would come out in the fall of 2013. As we all saw, that didn’t happen.

It doesn’t help that DigiTimes is the source of many rumors that do not come true, as Apple Insider noted. However, the suggestion does have some back up in the claims of well-connected analyst Ming-chi Kuo, who also suggested that Apple would be making a smaller, 12-inch MacBook that would have a Retina display and be “ultra-slim.”

Apple Insider proposed that a 12-inch Macbook that was made thinner and given a Retina display could be Apple’s approach to streamlining its product line-up. The new model would fit between the 11-inch and 13-inch MacBook Air models, and could thus replace both of them.

As the rumors point to a release later this year, we won’t have to wait too long to find out the veracity of the claims. Investors should keep a close eye on the story, as there is clear value in personal computers from Apple. And, as the company has shown, there may still be room for growth in the sector where many others are stumbling.

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