Is Apple Worried About Growing Competition?

Samsung continues to be the big momentum creator for Android, while Apple’s (NASDAQ:AAPL) share in the U.S. mobile phone market has grown the most from the end of the last quarter of 2011 to the end of this year’s first quarter.

Out of the 234 million Americans age 13 and older who use any kind of mobile phone, Samsung devices now make up 26 percent, with the Korean manufacturer’s share of the American market growing by 0.7 percentage points in the first three months of the year. LG was placed second, with its 19.3 percent share, but having lost 0.7 percentage points, according to the comScore report.

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Apple (NASDAQ:AAPL), which of course does not make traditional mobile devices and only sells smartphones, is moving up fast and was up the most. The California-based company gained 1.6 percentage points to be ranked third in mobile device share, with 14 percent of the market. Motorola (NYSE:MMI) and HTC were at 12.8 percent and 6 percent, respectively, but the market share of both fell.

With Samsung providing the big push, all Google (NASDAQ:GOOG) Android phones combined to make up 51 percent of the 106 million smartphone subscribers in the country, while Apple (NASDAQ:AAPL) alone has more than 30 percent of the market. However, it’s the first time Android phones have more than half the smartphone market. Research In Motion (NASDAQ:RIMM) fell as many as 3.7 percentage points over just the last three months, dropping from 16 percent at the end of December to 12.3 percent of the market at the end of March. The BlackBerry-maker has started the process of launching its latest model, the BB10 later this year, and would hope that it puts a stop to the freefall the company’s profits and stock have seen lately.

In terms of usage of content on mobile devices, 74.3 percent of all subscribers use text messaging on their phones, while half use some kind of a downloaded application and almost half use browsers. Social networking sites and mobile games continue to grow as popular activities, with 36.1 percent of mobile subscribers using the former and 32.6 percent indulging in the latter. About a quarter of all mobile phone users listen to music on their phones.

But market share numbers of Samsung and Apple (NASDAQ:AAPL) are a clear indication that domestically, just as in the international market, those two are turning it into a race of their own.