3 Buzzing Social Media Stocks: LinkedIn Shares on Fire After Earnings, Facebook Makes Home More Comfortable, and Groupon Rides Evercore Upgrade

LinkedIn Corp. (NYSE:LNKD): Shares are up nearly 10 percent in the wake of LinkedIn’s favorable quarterly report on Thursday evening. Jobs sales saw gains of 69 percent over last year to make up 56 percent of revenue. Ad revenue was softer, due to sponsored news feed transition, though it still picked up 36 percent year over year versus the 56 percent it saw in the first quarter, while it made up 24 percent of revenue. Subscriptions rose 68 percent to account for 20 percent of revenue.

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Facebook (NASDAQ:FB): With its Home ratings still only 2.4 out of 5 in the Play store, Facebook is putting one of its bigger selling features – the lock screen news feed (or, officially, the Cover Feed) — to the regular Facebook Android app. “If Cover Feed makes Facebook fans happy and leads them to open the app more frequently, more eyeballs will land on News Feed ads,” TechHive points out. ”That means a bigger chunk of Facebook’s revenue will come from mobile ads.”

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Groupon Inc (NASDAQ:GRPN): Groupon was upgraded by Evercore Partners Inc. (NYSE:EVR) on Thursday. The firm says that Groupon is trading at 10 times 2013 EBITDA estimates. Evercore retains optimism in the face of accounting concerns and is keen on the fact that the stock trades 15 percent higher than the $6 billion offer Google (NASDAQ:GOOG) made to the company.

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