3 Buzzing Social Media Stocks: Pandora’s June Metrics Suffer, Facebook Has Wide Berth for Growth, and Yelp Expands Dining Options

Pandora Media Inc. (NYSE:P): The release of Pandora’s June subscriber figures has caused shares to forfeit some of the stock’s recent gains. While listener hours for the month rose 17 percent to 1.25 billion year-over-year, it suffered a 7 percent shortfall month-over-month. Pandora’s U.S. radio listening share slid to 7.04 percent, down from April’s 7.33 percent and May’s 7.29 percent. All the signs signal that the imposed mobile listening cap is issuing a blow to Pandora’s user engagement metrics.

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Facebook Inc. (NASDAQ:FB): Facebook’s ad checks ”came back slightly more upbeat” than in the first quarter, according to Deutsche Bank’s Ross Sandler, who kept a Buy rating and $37 price target on the site. Sandler estimates just 2 percent or so of Facebook’s mobile impressions drive roughly 30 percent of its mobile revenue, thus indicating that there’s “plenty of runway” for growth. Sandler also noted that that U.S. ad revenue growth may  tick up a bit in the second quarter.

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Yelp Inc. (NYSE:YELP): In addition to finding restaurants through its existing platform, Yelp is introducing a way for users to order the food for delivery, as well. “The idea is that there are all these consumers shopping on the site, and Yelp Platform allows them to take that next step — to transact,” said founder Jeremy Stoppelman in an interview with VentureBeat. With Google (NASDAQ:GOOG) making headway in the local business arena, the move provides Yelp with further distinction and additional opportunity for revenue.

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