Sprint Redefines ‘Framily’ With Its New Pricing Plan

source: http://www.flickr.com/photos/neal1960/

Sprint (NYSE:S) announced Tuesday that it is expanding its definition of “family.” The Kansas-based telecom company unveiled its new pricing program, the Sprint Framily Plan, and explained to consumers that they will now be able to decide who they want to consider family and who they want to link on to their Sprint service.

According to PR Newswire via Seeking Alpha, Sprint consumers can now pinpoint up to 10 people they want on their Sprint Framily Plan. These new members can be anyone from a user’s family to coworkers, gym buddies, coffee baristas, and so on. The more people added to a group, the greater the savings for everyone on the plan — therefore, those with small families are no longer are at a disadvantage when it comes to saving money.

PR Newswire notes that according to the 2010 U.S. Census, 60 percent of total U.S. households are made up of fewer than three people, so it seems Sprint is catering to those families by offering them the same opportunity to save. The service is available for both new and current customers, and users can continue to be added to existing groups, with the plan supporting up to 10 phone lines.

Sprint says new customers pay $55 a month per line for unlimited talk, text, and 1GB of data, and with each additional customer that joins the Framily group, the cost per person does down $5 per month up to a maximum monthly discount of $30 per line. If customers can form a group of at least seven people with everyone on unlimited talk, text, and 1GB of data, the charge is as low as $25 per month.

Sprint CEO Dan Hesse said in a press release: “The Spring Framily Plan redefines the way we think of family plans and gives our customers the power to decide who will be part of their group and gain greater savings as more members are added. Sprint continues to be a leader in offering customers choice, flexibility, and value. The Sprint Framily Plan makes Sprint the best choice for families and friends.”

Sprint now stands apart from rivals like T-Mobile (NYSE:TMUS), AT&T(NYSE:T), and Verizon (NYSE:VZ), as a single-line subscriber who is part of a seven-line Framily Group will pay $25 per month for unlimited talk, text, and 1GB of data — significantly less than what its competitors’ customers are reported to pay. In the chart above, PR Newswire outlines monthly national service plan pricing for smartphones currently on the market, showing Sprint’s low price in comparison to its competition.

The Framily Plan might be the ideal option for smaller families looking to save money on their service plans in the future, and Sprint even has a deal for those who would rather manage their accounts alone. Sprint says that a single-line subscriber in a program with no group members would pay the base $55 per month and still enjoy lower prices than those offered by AT&T and Verizon.

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