Steve Wozniak: What’s Up With Apple Pricing?
On tour in Australia, Apple (NASDAQ:AAPL) co-founder Steve Wozniak said he does not want to see a difference in prices for the company’s products from country to country, though he added import taxes may be one reason for the higher prices Down Under.
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The Australian government has ordered a parliamentary inquiry to question several technology companies for charging consumers in Australia more for hardware and software products than in the U.S. Apple, Microsoft (NASDAQ:MSFT), and Adobe (NASDAQ:ADBE) are the main companies that will be asked to respond to a House of Representatives committee.
“We shouldn’t have boundaries between countries,” Wozniak told ABC radio in Australia, and though he added that he didn’t know exactly how much more expensive products like the iPhone were in the country, he said that import tax may be to blame partly. “The large duties in Australia I’m sure I would not favor,” he said.
Wozniak added that you could “ship anything anywhere in the world for almost nothing nowadays.”
In Australia, the cheapest iPhone 4S model costs $799 Australian unlocked, while it is priced at $642 Australian in the U.S. Digital content on iTunes is also more expensive, as is software such as the Adobe Creative Suite.
“People here scratch their heads trying to work out why they get fleeced on software downloads,” said Ed Husic, a member of the Australian House of Representatives who is leading the campaign to get companies to answer.
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