The iPhone 5 is Giving Apple Wings
Apple (NASDAQ:AAPL) may quickly be catching up to Google (NASDAQ:GOOG) Android’s smartphone platform domination of the U.S. market on the back of the popularity of the iPhone 5.
Apple’s operating system accounted for 35.7 percent of the U.S. smartphone market as of September 30, a growth of 14.2 percentage points from the prior year, according to consumer research group Kantar Worldpanel ComTech. The share of Android dipped from 66.4 percent to 57.5 percent in the same time period. Research In Motion (NASDAQ:RIMM) recorded a drop of 4.8 percentage points to a share of 2.1 percent, while Microsoft’s (NASDAQ:MSFT) Windows Phone was up 0.2 of a percentage point to 2.9 percent.
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Most of Apple’s growth was attributed to high demand for the iPhone 5 and is likely to be sustained. “While this latest data set only includes one week of iPhone 5 sales, we can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost,” Kantar’s Dominic Sunnebo said in a statement. “We expect this momentum to be fully realized in the next set of results.”
Apple’s share of the market grew at a faster pace than Android in the U.K. as well, increasing by just under 10 percentage points to 28 percent, while Android’s split increased by 4.8 percentage points to 58.2 percent. RIM’s BlackBerry OS was down 12 percentage points to just 8.8 percent, while Windows Phone OS grew 2.2 percentage point to 4.2 percent.
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