These Sites Are Driving Online Traffic For Advertisers

Travel sites are becoming some of the most popular destinations on the Web, driving traffic for everything from hotels to airlines to casinos.

Analytics research firm comScore has released the statistics of its monthly survey of top Internet properties, traffic and web advertising for March. A key takeaway in the Top 10 Gaining Site Categories by Percentage Change is the incidence of travel categories – they monopolize half of the standings with Travel Transactions leading with a 12 percent gain.

Overall Numero Uno, of course, is the “Gambling – Lotto/Sweepstakes” category, up by 25 percent and no doubt benefiting from the monster Mega Millions jackpot of $656 million in March, an all-time record in the U.S. and globally.

Job Search was at the bottom of the list – this category scored only a 6 percent gain.

In terms of visitors, no prizes for guessing that Google Sites (NASDAQ:GOOG) topped the list, chalking up a tally of 189.7 million visitors in March. Microsoft (NASDAQ:MSFT) was second in line with 178.9 million, then came Yahoo (NASDAQ:YHOO) with 175.4 million and Facebook in fourth with 158.9 million.

Google’s ad network reached 91.7 percent of online U.S. consumers, taking it to the top of comScore’s Top 50 Ad Focus ranking. AOL (NYSE:AOL) followed with 83.1 percent and Yahoo stood at 81.4 percent.

In the survey of top 10 Gaining Properties by Percentage Change in Unique Visitors, was a surprise topper with a 152 percent gain, followed by Sun Microsystems (NASDAQ:ORCL) at 40 percent. That may be a pointer we are in a tech boom.