Tim Cook: Apple Won’t Acquire Unless It Needs To

“If you look at the last three years, we’ve averaged about an acquisition every other month,” he said. “They’re companies where they have really smart people, and, or, intellectual property. Generally speaking we’ve been in many cases taken something that they’re working on and move the skills to work on something else.”

Cook cited the example of P.A. Semi, a chipmaker Apple acquired in 2008, as an example of acquiring useful talent. According to Cook, engineers at that company were at the time working on PowerPC, and while Apple did not care about the technology, it wanted the same talent to work on engines that power iOS devices through the A-series chips.

The Apple executive added that he felt Apple’s culture of innovation was stronger than ever before. The company has received a lot of flak lately for seemingly losing its grip on the title of the world’s tech innovator and falling behind rivals such as Samsung (SSNLF.PK).

“If you look at skills, Apple is in a unique and unrivaled position,” Cook said. “Apple has skills in software, in hardware, and in services. The model of the PC industry, that model’s not working for what consumers want today. Consumers want an elegant experience where the technology flows to the background. The real magic happens at the intersection of these, and Apple has the ability on all three of these spheres to innovate like crazy.”

Don’t Miss: Will Apple Wrap Up Einhorn Mess Before This Important Meeting?

More Articles About:   , ,  

More from The Cheat Sheet